- Latest news | Jordan Crandall wins award for "Gatherings" project at Transmediale 2011! Read more about the "Gatherings" project.
- Latest news | Vegas To Vesta album "Thin Line On The Horizon" with Linda Brown now available for purchase through iTunes. More info.
- Latest news | My lazer bass remix of "Vegas To Vesta - Valentine"! Hear it on Soundcloud.
DESIGN AND MANAGEMENT
product specification, design and project management
Numark is a global multi-brand company specializing in design and production of DJ equipment and studio electronics. While employed at Numark, I was involved in project management, product design, quality assurance and end-user documentation. In my role as project manager, I was primarily involved with Numark's Ion brand which specializes in consumer electronics and entry-level music equipment. In this position I worked with industrial designers and product managers to design and propose new products, and managed all day-to-day operational aspects of bringing products to market. Below are a few of the products I helped design.
product specification, design and project management
Numark is a global multi-brand company specializing in design and production of DJ equipment and studio electronics. While employed at Numark, I was involved in project management, product design, quality assurance and end-user documentation. In my role as project manager, I was primarily involved with Numark's Ion brand which specializes in consumer electronics and entry-level music equipment. In this position I worked with industrial designers and product managers to design and propose new products, and managed all day-to-day operational aspects of bringing products to market. Below are a few of the products I helped design.
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Ion Discover DJ
With the motivation to come up with an easy-to-use, straightforward controller that would appeal to budding DJs with the right visual message and at a reasonable price, I developed a product concept and 2D layout with the following features: + wide landscape form factor with comfortable control layout + big touch-sensitive platters + most essential dj controls, such as EQs, crossfader, pitch bend, song browsing and playback controls + clear visual messaging - "this is a DJ product" |
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APC40 Ableton Performance Controller
While at Numark, I was an important proponent for the development of a performance controller for Ableton Live. At the time, Ableton Live was quickly becoming a standard for live music performance but there was no dedicated hardware that provided an effective solution for controlling Live. Working with Adam Looker, lead industrial designer at Numark, I developed a concept and 2D layout for a controller to be used with Ableton Live. This work subsequently became the foundation for the APC40 Ableton Live Controller marketed under Numark's Akai brand. The APC40 has been a top-selling performance controller product since its release and has become a standard for Ableton Live performers. Shortly before its public release, I created a hands-on video performance demonstration of the APC40. The video has generated a lot of positive feedback and interest from the community, increasing sales and demand. Click here to see the video on YouTube. |